Читать книгу Transitioning to Virtual and Hybrid Events - Ben Chodor - Страница 25

Marketing – A major announcement where your number‐one goal is to reach as many people as possible. You care more about the mass numbers you reach than actually knowing who is watching – think television. You want to make it easy for the audience to log in from anywhere. Instead of making the audience come to your destination and registering, you're bringing your content to the places that your audience likes to get their content. And you're not limited to one: you can syndicate your content to many locations at once, like Facebook Live, LinkedIn Live, Twitch, your partners' websites, etc. You're hoping that they will like what they see and then come to your website to engage or purchase.

Corporate Television – You're a large association and you want to create your own TV channel to launch at your annual event and run all year round with new programming segments broadcast multiple times a week. Your first program can be viewed by the audience live at the conference, on a hotel TV channel, and on conference monitors; their virtual audience could watch the content via the association's website, a virtual event platform, and via your very own Roku channel. Your goal is to debut your program everywhere your audience wants to watch and drive them to continue to get similar programming through your TV channel 24/7 and 365 days a year.