Читать книгу Transitioning to Virtual and Hybrid Events - Ben Chodor - Страница 6

If you are reading this book, you are interested in either running your first virtual event or taking your existing virtual events to a new level. In either case, you have come to the right place.

There is no question that today with the physical event world temporarily ceasing to exist as a result of regional lockdowns from COVID‐19, the world of virtual events is thriving. However, virtual events themselves are not new. As CEO of INXPO, now part of Intrado, the leading online event platform, Ben and I have been delivering virtual events since 2004.

I originally met Ben, who at the time was CEO of Stream57, the leading video streaming platform, in early 2005. Even at that time we were both passionate believers that video delivered over the Internet was about to disrupt the event business. Ben was focused on video capture and streaming while we were focused on how to put a full event online. Combining our virtual event platform together with Ben's streaming services and technology, we have delivered some of the earliest high‐performing interactive virtual events for some of the world's largest organizations and have been doing so for over 15 years.

Since that time, Ben and I have collaborated on multiple projects culminating in the sale of our company, INXPO, to Ben, who is currently president of Intrado Digital Media. My respect for Ben's understanding of this space, and his passion for disruption in this space, goes without saying. Ben is also the consummate technology leader. His focus on positivity, humility, and honesty makes him a leader that people trust and follow, allowing him to have successfully built multiple technology companies.

If you are in the market to host a virtual event, there is no better source of information available to you than this book. It is based on many years of practical hard‐earned experience. Just because an event is online does not mean it's a no brainer to produce. Many components like organizing content, driving an audience, registration, and driving outcomes are the same in both physical and virtual events. However, technology plays a much larger role on the virtual side.

By reading this book you will have a much better appreciation for all the intricacies of hosting a successful virtual event. Your knowledge level will increase dramatically without ever having hosted your own virtual event, courtesy of Ben's hard‐earned experiences.

–Malcolm Lotzof