Читать книгу Transitioning to Virtual and Hybrid Events - Ben Chodor - Страница 24

Streaming is the term we will use for a broadcast that is going to Social Media locations like Facebook Live, YouTube, Twitch, Periscope/Twitter, LinkedIn Live, OTT channels like Roku's Smart TV and Apple TV, or imbedded into a company's website or partner's website. Streaming is ideally for syndicating your content live and on demand to various locations. It is a great way to broadcast your event. Additionally, all of the locations I mentioned above offer their own live streaming technology that you don't usually have to pay for, plus there are a lot of streaming services available for your organization to use. It feels like every day a new streaming service comes online and a new solution is available.

What is OTT, you might ask? OTT stands for “over the top.” Traditionally, television was delivered via terrestrial broadcast and then moved to cable or satellite delivery. OTT is delivered directly to viewers via the internet, which is how all of the streaming networks are now delivered; think Netflix, Amazon, and Hulu to name a few.

You might be wondering why is it important for you to understand and know about OTT? It's because just like with virtual events and webcasting it is another avenue you might think of for delivering your event programing, and you now can integrate OTT programming in your virtual events. In other words, I can see the day when all associations, universities, and corporations have their own OTT channels in places like Apple TV, Roku, and Smart TVs, where the audience will go to get news and information from your organization, directly on their TV sets and conference room monitors. Your content can be delivered to any Smart TV or OTT device anywhere in the world. So technically anyone in the world could have access to your content if available on 50″, 60″, and larger television monitors with a click of their remote controls.