Читать книгу Transitioning to Virtual and Hybrid Events - Ben Chodor - Страница 2
ОглавлениеTable of Contents
1 COVER
2 FOREWORD
4 CHAPTER 1: Understanding Virtual and Hybrid Events GOING VIRTUAL OPTING FOR A HYBRID EVENT ADDRESSING COMMON MISCONCEPTIONS AND MYTHS ABOUT VIRTUAL EVENTS
5 CHAPTER 2: Understanding Virtual Communication Tools WEBINAR WEBCASTING STREAMING WEB CONFERENCING DETERMINING THE RIGHT PROGRAM FOR YOU
6 CHAPTER 3: Converting from Physical to Virtual COMMUNICATION IS KEY ENVISIONING A NEW VIRTUAL REALITY REDUCING YOUR CARBON FOOTPRINT AND THE IMPACT ON THE ENVIRONMENT (ESG) CRAFTING YOUR DESIRED USER JOURNEY REWORKING AND REASSIGNING PERFORMING DRY RUNS SAVE THE DAY
7 CHAPTER 4: Hybrid Events: The Best of Both Worlds ESTABLISHING YOUR HYBRID EVENT OBJECTIVES AND AUDIENCE CREATING AN INTEGRATED EVENT EXPERIENCE CAPTURING HYBRID EVENT CONTENT ACHIEVING BUSINESS GOALS BEYOND THE LIVE PERIOD TAKING ADVANTAGE OF ATTENDEE FEEDBACK
8 CHAPTER 5: Virtual Event Planning 101 YOUR ENTRYWAY TO VIRTUAL EVENT PLANNING VIRTUAL EVENT PLANNING TIPS ESTABLISHING YOUR EVENT STRATEGY AND GOALS EVALUATING PLATFORM OPTIONS
9 CHAPTER 6: Assembling Your Virtual Event or Hybrid Event Team VIRTUAL EVENTS HYBRID EVENTS
10 CHAPTER 7: Adapting Your Content for Virtual BEST PRACTICES WHEN OUTLINING YOUR EVENT'S CONTENT ENGAGING YOUR VIRTUAL AUDIENCE WITH INTERACTIVE TOOLS THEMING YOUR EVENT PACKAGING CONTENT ADAPTING THE EXHIBIT HALL LOUNGES RESOURCE CENTERS
11 CHAPTER 8: Preparing Speakers for Virtual Appearances PROVIDING SPEAKERS A “STUDIO IN A BOX” SPEAKER READINESS COMMUNICATIONS BEST PRACTICES FOR ON‐CAMERA INTERVIEWS BEST PRACTICES FOR GUESTS BEST PRACTICES FOR INTERVIEWERS/MODERATORS DRESSING FOR ON‐CAMERA SUCCESS BEST PRACTICES FOR PRESENTING USING A MOBILE PHONE
12 CHAPTER 9: Monetization through Exhibitors and Sponsorships WHAT ARE YOUR POTENTIAL REVENUE STREAMS? PRICING EXHIBITOR BOOTHS AND SPONSORSHIPS—SOME CONSIDERATIONS EVENT FUNCTIONALITY THAT CAN BE CUSTOMIZED FOR SPONSORSHIPS BUILDING OUT SPONSORSHIPS SAMPLE VIRTUAL EVENT SPONSORSHIP PACKAGES SAMPLE HYBRID EVENT SPONSORSHIP PACKAGE
13 CHAPTER 10: Marketing Your Virtual Event FIRST THINGS FIRST: ANSWERING KEY QUESTIONS AND ESTABLISHING KEY GOALS MARKETING TIMELINE ESTABLISHING YOUR TARGET AUDIENCE BUILDING A STRONG MESSAGE BUILDING A MESSAGING FRAMEWORK
14 CHAPTER 11: The Power of Virtual Event Data TAKING ADVANTAGE OF VIRTUAL EVENT DATA MANAGING AND SCORING VIRTUAL EVENT LEADS
15 CONCLUSION: VIRTUAL EVENTS ARE HERE TO STAY THE FIRST STEP IS THE HARDEST IT'S ALL ABOUT COMMUNICATING WHEN VIRTUAL BECAME THE ONLY OPTION LIVE, VIRTUAL, AND HYBRID: SAME GAME, DIFFERENT TACTICS TECHNOLOGIES DRIVING THE FUTURE OF VIRTUAL EVENTS
17 APPENDIX: GLOSSARY OF TERMS
18 INDEX
List of Illustrations
1 Chapter 7Figure 7.1 Most popular days to hold a virtual event.Figure 7.2 Most popular time to start an event.Figure 7.3 Average webcast viewing time.Figure 7.4 Run of show example.Figure 7.5 Single theatre with tabs example.Figure 7.6 Multiple theatres example.
2 Chapter 10Figure 10.1 Those who attended live based on when they registered.
3 Chapter 11Figure 11.1 Your lead generation path.Figure 11.2 Matching the virtual event data points to your KPIs.Figure 11.3 Qualified lead funnel.Figure 11.4 Your lead scoring report per individual.
Pages
1 iii
2 iv
3 v
4 ix
5 x
6 xi
7 xii
8 xiii
9 xiv
10 1
11 2
12 3
13 4
14 5
15 6
16 7
17 8
18 9
19 10
20 11
21 12
22 13
23 14
24 15
25 16
26 17
27 18
28 19
29 20
30 21
31 22
32 23
33 24
34 25
35 27
36 28
37 29
38 30
39 31
40 32
41 33
42 34
43 35
44 36
45 37
46 39
47 40
48 41
49 42
50 43
51 44
52 45
53 46
54 47
55 48
56 49
57 50
58 51
59 53
60 54
61 55
62 56
63 57
64 58
65 59
66 60
67 61
68 62
69 63
70 64
71 65
72 66
73 67
74 68
75 69
76 70
77 71
78 72
79 73
80 74
81 75
82 77
83 78
84 79
85 80
86 81
87 82
88 83
89 84
90 85
91 86
92 87
93 88
94 89
95 90
96 91
97 92
98 93
99 94
100 95
101 96
102 97
103 98
104 99
105 100
106 101
107 102
108 103
109 104
110 105
111 106
112 107
113 108
114 109
115 110
116 111
117 112
118 113
119 114
120 115
121 117
122 118
123 119
124 120
125 121
126 122
127 123
128 124
129 125
130 126
131 127
132 128
133 129
134 130
135 131
136 132
137 133
138 134
139 135
140 136
141 137
142 139
143 140
144 141
145 142
146 143
147 144
148 145
149 146
150 147
151 148
152 149
153 150
154 151
155 152
156 153
157 154
158 155
159 157
160 158
161 159
162 160
163 161
164 162
165 163
166 164
167 165
168 166
169 167
170 168
171 169
172 170
173 171
174 172
175 173
176 174
177 175
178 176
179 177
180 178
181 179
182 181
183 182
184 183
185 184
186 185
187 187
188 188
189 189
190 190
191 191
192 192
193 193
194 194
