Читать книгу Transitioning to Virtual and Hybrid Events - Ben Chodor - Страница 18

Reality: This one is always a bit of a shock to me because within a virtual environment, like everything we do online, there is always activity data being collected. Any virtual event platform that you choose should be able to provide you with enough data for marketing to develop a lead scoring model, for sponsors to know who visited their booths and what assets were downloaded, and for your executive leadership to be confident that the exact audience they targeted actually attended.

So now that you know what a virtual event is, it's time to introduce you to some of the innovative tools you can use in order to create a compelling virtual event.