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“As an information services company, we have recently invested significantly in our virtual events products and platform, because we understood the value and importance of the channel in distributing content to our most engaged audiences. An analysis of our audience data revealed that our virtual attendees are among our most loyal and engaged audiences, often spending hours consuming and interacting with our brands and branded content, all the while generating unique perspectives and insights on industry topics, products, or trends. In fact, most of our top customers have grown with us through deeper adoption of our virtual events platform.”

—John Whelan, CEO of the Cyber Risk Alliance

You can leverage the brand trust that you've established among your attendees and customers to migrate them to virtual delivery in lieu of in‐person delivery without impacting revenue.

Virtual event attendees are a rich source of data insight to build programs to deepen the relationship between your brand and customers. You can also use the insight to cultivate market and customer perspectives, which can allow you to significantly enhance the value of your marketing solutions.

Having established the strategic value of your virtual event audience, you can make them the focal point of your content and audience growth strategy, seeking to expand the range of content and programming on your virtual event platform, and to position interaction as a core component of your customer's journeys.