Читать книгу Transitioning to Virtual and Hybrid Events - Ben Chodor - Страница 14

Reality: I talked about this in earlier examples, but I'd like to give you another. A good friend of mine puts it like this: every year there are only about 70,000 total tickets to the Super Bowl. If I don't get a ticket, does that mean I'm not going to watch? Of course not; I'll watch but it will just be a different experience, and usually a cheaper one.

The reality doesn't support the cannibalization myth, but instead it shows how you should be thinking about the bigger picture. If you only offer an option to attend a physical event, you're leaving out a large segment of your prospect universe that won't get to see any of that content or engage with any of those attendees. You're missing an opportunity to extend your reach to a global audience that you were never in front of before.

For those determined to attend the physical event, your repeat customers, they fight each year for the travel and budget approval to see customers and partners face to face, and they're not going to give that up.