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Corporate Announcement – Your CEO wants to address all of the employees with a quarterly town hall; some of the key elements are going to be an opening prerecorded video that the marketing team put together. Then the CEO will take the stage, and it could be his or her live video opening from an auditorium in front of employees at headquarters. After the opening, your CEO will incorporate slides and graphics to talk about quarterly results. The program will shift from graphics to one‐on‐one live interviews with a few key executives to congratulate them on their results, and to end the program there will be a panel of executives discussing the quarter, where they will take questions from employees. After the Q&A session is complete the webcast ends with a prerecorded montage of images of employees synced to music. The webcast can then be edited into smaller bitesize pieces of content to be shared internally or to the public. Also, this webcast can then be made available for employees to watch on‐demand. Most webcasting solutions today offer you the ability to edit your content, or you can download the content and your internal or external production team can edit it themselves.

Marketing Thought Leadership – You are going to have two or three industry experts discuss a topic for 30 to 40 minutes and then take questions from the live virtual audience. The moderator will open the program and introduce the panelists, who would be in different locations. The key elements here are that all panelists are being broadcast via webcam video so the audience can see them and hear their interactions with the other panelists. This program could consist of some slides, software demos, and polling as well. The biggest difference between this and a webinar is the use of video and the ability to take portions of this webcast and repackage it to share key takeaways on your website or via social media.