Читать книгу SaaS Field Manual Framework - Shane Freeman - Страница 28

The reality of the current SaaS landscape is that the more integrated your product is, the more sticky it becomes. Sticky products have lower churn rates. A surefire way to gain more users or prevent users from leaving is to integrate your product with other applications they’re already using. Ask your users what their favorite applications are and if you can make their lives easier by integrating with them. Develop your product in such a way that others may want to integrate with you. Web 2.0 fundamentally shifted the way we think about sharing information, so don’t be a hoarder; synthesize your platform and data with great partners.