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GOALS

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You’ve spent some quality time with your future users and should understand what kind of pain they’re experiencing in their lives and how your product might solve them. The next step is to create three to five goals that you would like your product to obtain. This could be “Become the #1 SMB CRM in the market,” or “Get the product to market in three months” or “Increase lead conversation for our clients by 20%.” Having a few well defined goals will be the lane lines (smaller than the guide rails your mission offers) for the next few months.

Use the following space to document the goals for your product.

SaaS Field Manual Framework

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