Читать книгу SaaS Field Manual Framework - Shane Freeman - Страница 42

As you’re doing research with your personas ask them how they’d like to be billed for a product like the one you’re building. Many times, there are products already on the market that have customers locked into a billing methodology that doesn’t align well with their way of doing business. In those cases, flipping the billing and pricing model on its head is a way to steal customers from your competition. Using a new and innovative (do not mistake for complex and confusing) pricing methodology may be just the unique value proposition you need.