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Selling

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Successful selling depends on how well we know our product and our market. Whether punting vintage comics on eBay, or leftover lawn turf to a colleague for cash; the vendor must know what their product or service provides in terms of benefits, and what competitors charge, before they can arrive at a fair price. How does this apply to negotiation? Take this skill-set and apply it, for example, to negotiating for better pay, which is, in blunt terms, ‘selling’ the product of you at market value, and not a penny below it.

Many skills needed for successful negotiation are ones that we apply in our daily lives, probably without noticing. By taking this tool kit, extending and formalizing it a little, we can approach negotiation in our working lives too. Whether you seek to advance your career or get a good deal from suppliers, believe it or not, you’re already surprisingly well-equipped.


Knowing when to negotiate

While developing your negotiation skills is invaluable, it’s just as important to know when it’s appropriate to negotiate and when it’s not a good idea. Recognizing when negotiation isn’t an option will save you time, effort, and credibility.

Negotiation Skills in 7 simple steps

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