Читать книгу Negotiation Skills in 7 simple steps - Clare Dignall - Страница 18

Whether negotiating as a team or one to one, you’ll have to know your USP. What can you offer that no one else can? What is it that makes you unique and sought after? Crucially, it must be an attribute that’s important to the other party, or your USP will be irrelevant. To identify your USP fully, you must consider it in terms of what your opposite party needs. When the time comes to research them, think carefully about what it is you could offer to respond uniquely to their requirements.