Читать книгу Leading from the Middle - Scott Mautz - Страница 22

Just ensuring everyone understands the direction isn't enough, of course. Middle managers must also convert those visions and strategies into concrete and organized business plans and tactics.

The Role Play: It's critical to do so with an eye on the three c's: competition, capacity, and the customer. Too often I've seen well‐intended middle managers develop plans in a silo. They don't consider key competitors' potential reactions, they ignore capacity and try to do far too much while not making enough choices (the easy thing is to do everything), or they fail to truly understand the customer's needs and habits when developing the plans and tactics.