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Shiv Singh
Social Media Marketing For Dummies
Читать книгу Social Media Marketing For Dummies - Shiv Singh - Страница 1
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Social Media Marketing For Dummies® To view this book's Cheat Sheet, simply go to
www.dummies.com
and search for “Social Media Marketing For Dummies Cheat Sheet” in the Search box. Table of Contents
List of Tables
List of Illustrations
Guide
Pages
Страница 8
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Understanding Social Media Marketing
Defining Social Media Marketing
Learning about the Roles People Play
Changing roles of the social media marketer
Understanding the role of the influencer
Considering the types of influencers
Referent influencers
Expert influencers
Positional influencers
Influencing on digital platforms
Comparing Social Media Marketing with Other Marketing Efforts
Direct mail
Public relations
Online advertising
Promotions
Taking Social Influence Beyond Marketing
Using social influencers to mobilize
Marketers as better corporate citizens
Social graphs for social change
Страница 30
Discovering Your SMM Competitors
Classifying Consumer Activities
Researching Your Customers’ Online Activities
Identifying Personas
Analyzing Competitor Efforts
Setting up Google Alerts
Setting up Twitter alerts
Monitoring social networks
Tracking competitor websites
Researching Your Competitors’ Campaign Support
Conducting qualitative research
Running surveys and quantitative research
Seeing why all consumers are not created equal
THE PSYCHOLOGY BEHIND SOCIAL INFLUENCE
Dipping into Hot SMM Concepts
Discovering gamification
Choosing localized marketing
Creating an app for that
Страница 49
Getting in the Social Media Marketing Frame of Mind
Putting SMM in the Context of the Marketing Funnel
SMM at the awareness stage
SMM at the consideration stage
SMM at the preference stage
SMM at the action stage
SMM at the loyalty stage
Deepening Your SMM Relationship
SMM for customer service
SMM with offline marketing
SMM in the world of real-time marketing
Treating SMM Differently from Brand Marketing
SMM in the context of brand marketing
SMM in the context of direct-response marketing
Tying SMM with brand marketing and direct response
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