Читать книгу Knockout Networking for Financial Advisors and Other Sales Producers - Michael Goldberg - Страница 10

Anyone who is willing to make a concerted effort to devote the time to learn and practice the art and science of networking (the sweet science!) will develop the skills necessary to grow a business, land a job, maybe save a life.

Every tip, idea, approach, story, anecdote, suggestion, process, and recommendation in this book is based on my personal success and failure at networking. I also base a lot of my approaches on the success and failure of clients as they work hard to grow their own businesses. Then there are all of those students and job searchers looking to develop their own networking paths.

There are no theories here, only proven approaches that have worked for me and those I have had the privilege to help along the way. And if I can practice these strategies and succeed, anyone can do it!

This book will teach you all the networking strategies you need to know: how to deal with sticky situations, develop a target market, perfect your elevator speech, and generate more referrals. You will learn about the right places to go, the right things to say, and the right people to meet (and all the wrong stuff too). You will learn how to work a room, follow up, follow through, start your own networking group, greet people effectively, exchange business cards (that still happens!), end conversations tactfully, and develop your very own networking fight plan.

Most importantly, you'll learn how to develop ongoing strategies to make great connections and establish important relationships.

If you're a financial advisor, this might be the most important book you ever read about prospecting, developing important relationships, and establishing a network that will help you grow a successful practice or business. Bold statement, I know, but twenty years of my experience working with financial advisors is right here between the covers of this book.

If you're not a financial advisor but you're focused on selling something else – real estate, printers, phone services, software, shampoo, cars, window treatments, flowers, or if you're focused on landing a job – this book is still for you! And that goes for business owners too!

Building relationships and establishing a network translates to almost all sales‐related professions focused on proactively developing a book of business.

I may use the terms “financial advisor” or “financial services” often, but please replace whatever financial‐based term I may use with whatever position you happen to be in. From time to time when I say “financial advisor” I may add “and other sales producers,” but I won't do that every time as it may get to be a bit annoying.

It's more important to me that you embrace the ideas and approaches I'm discussing and apply them to your own business, your own objectives, your own scenarios, and your own successes. Basically, understand the concepts I'm sharing and own them!

By purchasing and reading this book, you have taken a major step forward in your business or practice (and in many cases your life). I am thrilled and honored to be in your corner as you learn and achieve success through networking.

If I can offer further guidance, feel free to visit me at www.KnockOutNetworking.com or follow me on my social media channels. Remember, it's about the connection.

Touch gloves and come out networking!

Michael Goldberg

Jackson, New Jersey