Читать книгу Knockout Networking for Financial Advisors and Other Sales Producers - Michael Goldberg - Страница 23

Yes, got to have a goal, man. And the goal can't be, “I'm looking for more business.” That's pretty obvious when you're in sales. But what kind of business are you looking for? What industry, profession, market segment, niche, dynamic, and geography are you targeting? (I'll get into all of this in a later chapter.) Given the type of business you're looking for, what are you hoping to accomplish by attending this cocktail party? This conference? This association meeting? This chamber mixer? This holiday party? This golf outing? This online platform? The goal can be to learn more about a specific product or service. Or to connect with a specific person. Or to meet two estate planning attorneys. Or to have three great conversations about your target market. Or to get over yourself and be more confident when introducing yourself. It's difficult to determine if you've accomplished something (or making progress) if you don't set a simple goal and build from there.