Читать книгу Knockout Networking for Financial Advisors and Other Sales Producers - Michael Goldberg - Страница 34

There is often a social component to most networking events, association meetings, chamber mixers, and cocktail parties. But again, what is your overall reason for being there? If it's a business event, it's perfectly fine to have fun and enjoy yourself, of course. But if you're there to promote your business, advance your career, or land a job, just be clear about that.

If you're truly attending an event because you want to schmooze with people you work with, there might be some networking happening but probably not very much, unless you're looking to accomplish something as a result beyond having a few laughs.

But if your purpose for attending an event is to make friends, potentially meet someone to date, or maybe find the love of your life, then you're there for social reasons. With all of the dating websites, there probably aren't as many live networking organizations and speed dating events as there used to be, but they're still out there.

Again, with social reasons in mind, be very clear about who you're looking to meet, why you're looking to meet them, and about setting the right expectations.