Читать книгу Knockout Networking for Financial Advisors and Other Sales Producers - Michael Goldberg - Страница 29

At first, it might be best to meet the leaders or coordinators at events. How bad can it be to meet those who are in charge who happen to know everyone? After that, get yourself introduced to the best networkers in the room. That's how I got started. I met the leaders in some local networking groups and after learning about their roles, responsibilities, and focus, I asked if they could introduce me to the best networkers in the room. And you know what? They did! Those terrific networkers showed great interest in learning about me and making me feel more comfortable. I learned so much from them about local groups and about networking. In fact, as great networkers they introduced me to other great networkers. That's how it works!

Before I knew it, I had a vast network and I started getting referrals to speak at events. In fact, some of these connections that I made nearly twenty years ago are directly responsible for many of the friendships I have today and helped me architect my work as a networking educator. As you get more focused on who you want your clients to be, you can become more focused on those you need to meet.

Please don't let any of the “reasons” mentioned here be your excuse for not getting better at networking or not making networking an important part of your marketing plan to grow your financial practice or develop your book of business – whatever business you're in. Making these excuses will only prevent you from growing your business.

Learn, practice, get feedback; learn, practice, get feedback; and learn again. That's how you develop any set of skills, whether it's networking, playing the piano, learning a language, boxing, or whatever it is you're looking to do.

Get busy, get good. Rinse, repeat.