Читать книгу Knockout Networking for Financial Advisors and Other Sales Producers - Michael Goldberg - Страница 27

The reality is that you don't ever have to leave your office, computer screen, or cell phone to network. You can connect with people on LinkedIn. You can call, email, or text prospects, clients, centers of influence, and even have a coffee meeting through Zoom. If you're already established or have a vast network, you may never have to leave the comfort of your cell phone.

Of course, if you're new in your role and not well networked, you may have to go to meetings, events, and mixers. When you're getting started or looking to take your business in a different direction, it may be important to get in the car and drive to a place where people hang out. On one hand, anywhere that people hang out is a good place to go. On the other hand, it pays to be particular about where you go to meet the right people. The question then becomes, “Who are the right people?” The right people thing is important because once you figure out who you need to connect with it will help you determine where you need to go. The best sales producers tend to fish in the right ponds, so the sooner you determine where to drop a line, the better! There are plenty of networking organizations, business groups, and association meetings for pretty much any profession you can name. Just visit Google, press the buttons, and go.