Читать книгу Knockout Networking for Financial Advisors and Other Sales Producers - Michael Goldberg - Страница 25

Just about everyone is way too busy. When will that ever change? And are you “good” busy (writing a lot of business or studying a lot of information) or “bad” busy (keeping yourself occupied or doing busy work)? If you're waiting for the time when you're not too busy, good luck! Truly busy people (the “good” kind) always make the time to get the right things done. Are you too busy because you're doing all the business you want, with the clients you want, with the margin you want, on the terms you want? Or are you too busy because you're busy trying to become busy?

There are two types of busy – there is activity busy and there is the kind of busy where you're getting paid for what you do. Which do you prefer? If the latter is the case, networking is absolutely the best way to meet the right people, ask the right questions, and ultimately work (as in get paid) with the right clients. Financial advisors who are new or struggling in their areas of business very often kid themselves into thinking they're too busy, or they do things for the sole purpose of being busy. So I tell them, “If you have more business than you can handle, then maybe networking is not for you.” That always gets a laugh. Are you in that situation?