Читать книгу Knockout Networking for Financial Advisors and Other Sales Producers - Michael Goldberg - Страница 39

Being clear in your communication will be a common theme throughout this book. When you're at an event, you might be focused on generating more business, but that means that you would also be interested in learning about other events you can attend. That's two of the reasons listed above: growing your business and learning.

Say you're going to an event that's purely social, like a ballgame through a professional association. You think this is a great opportunity to make some new friends. But you would also be very interested in generating business through some of these relationships. Again, that's two reasons you're networking: social reasons and growing your business.

Just be clear on the primary reason you're there so you can be focused on the right types of conversations at the right time.