Читать книгу Knockout Networking for Financial Advisors and Other Sales Producers - Michael Goldberg - Страница 14

Top producers are the financial advisors (or other sales producers) who generate the most sales. Obvious, but thought I would put it out there like a stiff jab. Top producers win all the awards, go on all the trips, get the corner offices, have the ongoing praise and respect of management, and don't have to do anything they don't want to do. Meetings tend to be optional for them, so when a top producer goes to an office meeting or event, it's a pretty big deal.

In fact, top producers rarely need their managers for anything. That's why they're top producers.

Top producers set their own hours, play as much golf as they want, get the support of management for almost anything they want to do, have the admiration of their peers, and get the attention of any product wholesaler (those selling mutual funds, retirement plans, annuities, exchange traded funds, etc. through financial advisors) they want.

Top producers also tend to make a lot of income. So there's that.

Where do I sign up?

It's a pretty cool deal. Not bad being a top producer. But also not easy. It requires a lot of work and being a top producer is well earned. If you're a top producer, feel good that you sit on top of the food chain. You absolutely have my respect. I congratulate you on all of your success. You are in an elite club.

Most importantly, being a top producer means that you provide an excellent service to enough people to make a difference. More people are hopefully becoming more profitable in their retirement accounts, investments, and protection of their assets. That's a big bravo!

Now I'm going to shift gears on you. Ready? There are two types of top producers.