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Chapter 5: A Common Cause: Collecting Volunteers to Create a Movement

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Why don't we feel as good about work as we do about the causes we volunteer for? What would make us jump out of bed each morning and run to work? OK, maybe not run. As leaders, our ambition is to have people feel they have a stake in the success or the outcome of our business, right? Yet we struggle to do that. We know having a purpose creates a whole new meaning around our work. When we feel engaged in a meaningful cause, we're happy to contribute and be more productive. Knowing what is expected of you is a table stake. Knowing how you fit is an engager.

The takeaway: When you break a movement down into its building blocks, you see a theme, a way of engaging people in a cause. In this chapter, you learn the backstory of a movement, a way to create that same feeling of a social movement in your own teams. You learn how to help connect people to a cause.

Manage to Engage

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