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Chapter 10: Building Community: 1+1 = 3

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The more connected we are, the more we collaborate, the more we yearn for communities of practice and communities of kindred spirits. We feel and perform better when we are part of something. Community brings engagement into the lifeblood of the business and your teams, enabling them to see past the immediacy of today's issues and into the future. Community creates an army of engaged minds striving for a common outcome – great results from great work.

The takeaway: When companies view community building as a stepping-stone to engagement and therefore as a way of creating new levels of performance, it's a sign they have recognized the power of the “home-team advantage.” Communities lift everyone up, together.

Manage to Engage

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