Читать книгу The Communication Playbook - Teri Kwal Gamble - Страница 28

Whenever we communicate, we receive feedback in return. The verbal and nonverbal cues that we perceive in reaction to our communication function as feedback. Feedback tells us how we are coming across. A smile, a frown, a chuckle, a sarcastic remark, a muttered thought, or simply silence in response to something we do or say can cause us to change, continue, or end a communication exchange.

Feedback that encourages us to continue behaving as we are is positive feedback; it enhances behavior in progress. In contrast, negative feedback extinguishes a behavior; it serves a corrective rather than a reinforcing function. Note that the terms positive and negative should not be interpreted as “good” and “bad”; these labels simply reflect the way the responses affect behavior.

Both positive and negative feedback can emanate from internal or external sources. Internal feedback is feedback you give yourself as you monitor your own communicative behavior. External feedback is feedback from others who are involved in the communication event. To be an effective communicator, you must be sensitive to both types of feedback.