Читать книгу The Communication Playbook - Teri Kwal Gamble - Страница 34

Every human contact we experience is unique. It has never happened before and will never again happen in just the same way. Our interpretation of the adage “You can never step into the same river twice” is that the experience changes both you and the river forever. A communication encounter similarly affects and changes people so that one encounter can never occur exactly in the same way a second time.

In addition to being unrepeatable, communication is also irreversible. We cannot take back something we have said or tweeted any more than we can erase the effects of something we have done. Just as toothpaste cannot be squeezed back into a tube, the e-mails, texts, and tweets we send are going to be out there forever.

When has the unrepeatable and irreversible nature of communication caused you a problem?