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A Transactional Model of Communication

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Now that we have examined the basic elements of communication, we are ready to see how we can use a picture, or transactional model, of the communication process to reflect our understanding of communication in action. A model is a useful tool in discovering how communication operates and in examining your own communication encounters.

The model of communication in Figure 1.1 is a transactional one. A transactional communication model depicts communication as a continuous circle with sending and receiving as simultaneous rather than separate acts. Such a model enables us to visualize the vital complexity and dynamic nature of communication. Each person in the model is pictured sending and receiving messages (including feedback) through one or more channels at the same time as the other, because they both have sending and receiving responsibilities and their messages will build upon and affect one another.

Figure 1.1 Gamble and Gamble’s Model of Communication


Each person’s field of experience—their culture, past experiences, education, biases, and heredity—influences the interaction. Of consequence is the extent to which their fields of experience overlap. In theory, the more individuals communicate with each other, the more overlap they create.

In addition, we see that noise can enter the interaction at any point—it can pop up in the message, be present in the channel, come from one’s field of experience, or derive from the context. Such noise can affect the sending and/or the receiving abilities and effectiveness of the communicators.

Every interaction we have with another has an impact on our future interactions with that person and potentially with others.

The Communication Playbook

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