Читать книгу The Communication Playbook - Teri Kwal Gamble - Страница 29

As we communicate, we are changed in some way by the interaction. Communication has an effect and can be viewed as an exchange of influences.

An effect can be emotional, physical, cognitive, or any combination of the three. Communication can elicit feelings of joy, anger, or sadness (emotional); it can cause you to fight, argue, become apathetic, or evade an issue (physical); or it can lead to new insights, increased knowledge, the formulation or reconsideration of opinions, silence, or confusion (cognitive). Some effects are not always visible or immediately observable. Effects can be delayed.