Читать книгу The Communication Playbook - Teri Kwal Gamble - Страница 38

Every time we communicate, we decide implicitly or explicitly if we will do so ethically. Ethics are the moral principles, values, and beliefs that members of society use to guide behavior. Since communication has consequences, it involves judgments of right and wrong. When the agreed-upon standards of behavior are violated, the behavior is judged unethical. For example, most of us expect those with whom we interact to be honest, play fair, respect our rights, and accept responsibility for their actions.