Читать книгу The Communication Playbook - Teri Kwal Gamble - Страница 41

Do you know anyone whose life has become a brand? A 2017 film, Ingrid Goes West, satirized the sometimes very painful ways in which social media impact lives.¹² In the film Ingrid goes into a rage after seeing photos online of a wedding to which she wasn’t invited. A loner, she turns her life on its head by traveling to Los Angeles and reinventing herself into the image of her Instagram obsession, Taylor, a person who posts perfectly posed photos of herself along with inspirational quotes and has gazillions of followers.

Now, who would you rather be: Ingrid or Taylor? The devoted follower or the influencer? Has a filtered life that you have observed ever made you green with envy?